On November 2, Share Your Genius and TACK hosted a webinar designed to help brands unlock growth through owned media.
The way people engage with brands is constantly changing. To win the hearts and minds of today’s audiences, brands need to meet people where they are and engage them through compelling education and entertainment.
During the webinar, “Unlocking GTM Success: Activating and Growing Audiences with Owned Media,” we discussed the tactics and frameworks needed to build an owned media engine that fuels pipeline and revenue. Attendees gained insights into:
• Why owned media is essential for audience activation
• How to create owned media assets aligned with your strategy
• Real benchmarks for measuring owned media success
We were thrilled to be joined by Anthony Kennada, a champion of the owned media movement, who shared his ideas on how content and engagement data will fuel marketing and sales engines in the future.
