GTM News Desk Exclusive Content
Listen to the playbooks from GTM leaders that you can ONLY find on TACK Insider.
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Are Your Events Actually Working? How to Measure Event Health with Josh King & Daniel Curtis
We introduced the concept of event health scores—how to measure and optimize the long-term impact of events beyond basic KPIs. Plus, EMC3’s Josh and Daniel shared expert insights on crafting high-value event experiences that drive real business results.
Buyers Expect More When It Comes to Demos with Natalie Marcotullio
In this exclusive GTM News Desk segment, Natalie Marcotullio, Head of Growth at Navattic, reveals the most underrated use case for interactive demos and how they can transform conference engagement. She also shares insights on the future of B2B buying, the evolving role of sales, and why making product experiences more accessible is key to winning modern buyers.
AI for CX and CS, and Customer-Led Growth
We’re joined by Gianna Scorsone, Co-Founder and Chief Operating Officer of Champion, to share her insights on customer-led growth as a strategic revenue driver. She explores how customer marketing can closely align with customer success to improve metrics like win rates, time to close, and retention.
Katie Foote’s Guide to Navigating Marketing Leadership
Katie Foote (CaptivateIQ) discusses her framework for executive leadership to navigate market uncertainties.
The Sales-CS Fix No One Talks About with James Kaikis
James Kaikis, CRXO at TestBox, joins us to break down how B2B companies can move beyond transactional selling with a structured customer value framework. We dive into why traditional sales playbooks are failing, how AI is shaping the future of sales and customer success, and the critical role of solutions engineering in driving long-term customer expansion.
Emma's Playbook on Effective Messaging
Emma breaks down why standing for one bold, clear idea—backed by her VBF framework—is the secret to cutting through the AI noise and creating messaging that truly resonates.
Katie’s Playbook on Community-Led Growth
Testing Feedback and Strategy to Build Community Connections That Drive Engagement and Business Impact
Justin Keller's Demand Gen Best Practices
Join us for this exclusive conversation with Justin Keller on his best (and people-first) Demand Gen practices.
Successful Frameworks for Data-Driven Marketing with Ali Jawin
Ali Jawan shares her strategies for ensuring marketing initiatives are data-driven and aligned with C-suite expectations.
The Role of NDRs in Modern Sales with Mac Reddin
Mac Reddin (CEO & Co-Founder, Commsor) shares his insights on the NDR playbook, building networks, and creating long-term relationships in B2B sales.
Use Customer Evidence Drives GTM Success with Evan Huck
Evan Huck from User Evidence joins us to share the value of building scalable and relevant customer stories, and the challenges of making customer endorsements both authentic and impactful in a crowded market.
Nikki Engel's Framework for a People-First Marketing Funnel
In this extended conversation exclusive to TACK Network, Nikki Engel (Gainsight) shares her framework for creating a people-first marketing funnel.
Bethany's 8-Step Event Marketing Framework
In this exclusive conversation, Bethany Murphy (Event Marketing, 6sense) shares her 8-step framework for creating events that drive real impact.
Manoj Ramnani’s Secrets to Refine Your ICP
Manoj Ramnani shares his framework and insights on how to refine your ICP and optimize your sales funnel.
Amanda Natividad's Key to Zero-Click Content
In this exclusive edition of GTM News Desk, hosts Nick Bennett and Mark Kilens are joined by the insightful Amanda Natividad to discuss her groundbreaking zero-click content framework.
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