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GTM News Desk: Real Talk, Real Insights
Join hosts Mark Kilens and Nick Bennett as they cut through the noise to bring you expert insights, actionable advice, and the latest B2B go-to-market trends. With 25+ years of experience at top brands like HubSpot, Drift and Clari, they share the ideas you need to match how you market and sell to how people buy today. New episodes drop every two weeks.
GTM News Desk: Real Talk, Real Insights
Join hosts Mark Kilens and Nick Bennett as they cut through the noise to bring you expert insights, actionable advice, and the latest B2B go-to-market trends. With 25+ years of experience at top brands like HubSpot, Drift and Clari, they share the ideas you need to match how you market and sell to how people buy today. New episodes drop every two weeks.
AI Job Takeover, NBA's Media Shift, & Marketing Leadership
Is AI actually helping us be more productive? What can we learn from the NBA's recent marketing moves? And we’re joined by Katie Foote, CMO of CaptivateIQ.
Network Development Reps, Google Ads, and Demand Gen
We explore headlines from NDR reps to recent trends in Google Ads. And Justin Keller share his insights on building people-first demand generation strategies.
Open AI, AI Benefits, & Data Driven Marketing
We're breaking down OpenAI's billion dollar eval, the benefits and cons of AI tools, and Ali Jawan's framework for data-driven marketing strategies.
Startup Growth Expenses, Network Effects, & NDRs
We’re joined by Mac Reddin (Commsor) to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.
OpenAI, LinkedIn's Privacy Concerns, & Customer Evidence in GTM
Join us for some of the latest news in GTM and hear from Evan Huck on the impact of customer evidence for your brand.
Funnel Strategy, SEO, & Acquisition News with Nikki Engel
Exploring PathFactory's UberFlip buyout, people-first marketing funnels, and SEO's future on GTM News Desk with Gainsight's Nikki Engel.
Event Marketing, Buyer-First Practices, and Growth Hacking
What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2024? Is growth hacking still a thing? Those are the 3 big topics we’re covering today on GTM News Desk.
Hubspot’s AI Search Grader & ICP Tips (with Manoj Ramnani)
We're talking Nike’s strategy flop, Hubspot’s AI Search Grader, & ICP tips with SalesIntel's Manoj Ramnani.
Zero-Click Content & 2024 Marketing Stats | Amanda Natividad
In this must-listen episode of GTM News Desk, hosts Nick Bennett and Mark Kilens are joined by the highly respected Amanda Natividad.
Gianna’s CLG Best Practices
Gianna Scorsone joins us to share insights on activating customer champions, designing impactful reference programs, and aligning teams for customer-led growth.