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GTM News Desk: Real Talk, Real Insights
Join hosts Mark Kilens and Nick Bennett as they cut through the noise to bring you expert insights, actionable advice, and the latest B2B go-to-market trends. With 25+ years of experience at top brands like HubSpot, Drift and Clari, they share the ideas you need to match how you market and sell to how people buy today. New episodes drop every two weeks.
GTM News Desk: Real Talk, Real Insights
Join hosts Mark Kilens and Nick Bennett as they cut through the noise to bring you expert insights, actionable advice, and the latest B2B go-to-market trends. With 25+ years of experience at top brands like HubSpot, Drift and Clari, they share the ideas you need to match how you market and sell to how people buy today. New episodes drop every two weeks.
Why Interactive Demos are Reshaping B2B Buying with Natalie Marcotullio
In this episode, we sit down with Natalie Marcotullio, Head of Growth at Novatic, to break down why interactive product demos are changing the way B2B buyers engage with software. Natalie shares insights on the shift from search-heavy to social-heavy buying, how modern teams can leverage interactive demos to drive revenue, and what the future of B2B buying could look like in a world driven by AI and first-party intent signals.
Why Experiential Events Are the Future of B2B Marketing with Josh King & Daniel Curtis
Tech stocks took a hit, but the real story is how B2B companies need to shift from a channel-based mindset to a network-driven approach to stay competitive. Plus, we explore the power of experiential events in driving real business impact with insights from EMC3's Josh and Daniel.
Your Go-To-Market Playbook Is Broken with James Kaikis
How is go-to-market strategy evolving with shifting buyer expectations, and what role does AI play in reshaping sales, solutions engineering, and customer success? In this episode of GTM News Desk, James Kaikis, CRXO at TestBox, joins us to explore why traditional sales playbooks are breaking down and how companies can move beyond transactional selling to become true strategic partners.
The Importance of Customer-Focused Messaging with Emma Stratton
We’re joined by Emma Stratton, Founder of Punchy and author of Make It Punchy, who dives into the art of creating impactful B2B messaging, the challenges of internal alignment, and why clarity always trumps confusion. Emma explores how to simplify complex tech products, connect with customers on a human level, and ensure your messaging stands out in an increasingly automated world.
Startups are Cheaper to Build, OpenAI launches SearchGPT, Klue’s Compete Network for Product Marketers
How is ChatGPT changing workflows? Why is starting a company easier than ever, but growing one so much harder? And what role does community-building play in today’s marketing landscape? Dive into these insights with GTM NewsDesk, where we explore the latest trends and strategies in tech and business
AI Job Takeover, NBA's Media Shift, & Marketing Leadership
Is AI actually helping us be more productive? What can we learn from the NBA's recent marketing moves? And we’re joined by Katie Foote, CMO of CaptivateIQ.
Open AI, AI Benefits, & Data Driven Marketing
We're breaking down OpenAI's billion dollar eval, the benefits and cons of AI tools, and Ali Jawan's framework for data-driven marketing strategies.
Network Development Reps, Google Ads, and Demand Gen
We explore headlines from NDR reps to recent trends in Google Ads. And Justin Keller share his insights on building people-first demand generation strategies.
Startup Growth Expenses, Network Effects, & NDRs
We’re joined by Mac Reddin (Commsor) to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.
OpenAI, LinkedIn's Privacy Concerns, & Customer Evidence in GTM
Join us for some of the latest news in GTM and hear from Evan Huck on the impact of customer evidence for your brand.
Funnel Strategy, SEO, & Acquisition News with Nikki Engel
Exploring PathFactory's UberFlip buyout, people-first marketing funnels, and SEO's future on GTM News Desk with Gainsight's Nikki Engel.
Event Marketing, Buyer-First Practices, and Growth Hacking
What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2024? Is growth hacking still a thing? Those are the 3 big topics we’re covering today on GTM News Desk.
Hubspot’s AI Search Grader & ICP Tips (with Manoj Ramnani)
We're talking Nike’s strategy flop, Hubspot’s AI Search Grader, & ICP tips with SalesIntel's Manoj Ramnani.
Zero-Click Content & 2024 Marketing Stats | Amanda Natividad
In this must-listen episode of GTM News Desk, hosts Nick Bennett and Mark Kilens are joined by the highly respected Amanda Natividad.
Gianna’s CLG Best Practices
Gianna Scorsone joins us to share insights on activating customer champions, designing impactful reference programs, and aligning teams for customer-led growth.